Don’t wait until you have the “perfect” idea. Hear me out, perfectionists. I’m ONE OF YOUUUU.
You want to launch a new thing — maybe it’s a podcast or a video show or a blog series or a whole new business. So you spend days, weeks, months trying to PERFECT your idea so that when it goes live it’s a top shelf, premium experience that the world never saw coming.
- “I’ll WAIT to start my podcast until I have honed the most UNIQUE idea iTunes has ever seen.”
- “I WON’T DO my video show until I can have Hollywood level production quality.”
- “I’M NOT LAUNCHING my new business until I have the most incredible, tricked out website in my industry.”
And you wait…and wait…and wait…because there’s always SOMETHING to polish, something you can tweak a little more, something that could be BETTER.
This is brandcrastination at its finest and it’s HOLDING YOU BACK.
The “perfect” idea, the experience the world never saw coming happens throuuuugh the BIG, MESSY doing.
Because as you DO the damn thing, you get the feedback and the “Aha!” moments you need to turn your hypothesis of #whatworks into a proven, validated “Yessss! This is it!”
If I had waited for the “perfect” idea, Awkward Marketing would never have been born. It was in the mess of starting sloppy and committing myself to refining over time that I discovered what the show really needed to be.
I talk about how I went from a boring Facebook Live talking head to a business comedian in this episode of the What Works Podcast. If I hadn’t started with big, messy decisions (and my crappy built in webcam and awful audio) I wouldn’t be sitting here talking with Tara about creating stand out content.