I'm not always a talking shrimp...
...but when I am it's because I'm interviewing the Talking Shrimp, Laura Belgray (who we all want to be when we grow up).
I can count on my fingers the emails that have ever made me guffaw in my life and Laura has at least two of those guffaw fingers.
Fun fact: she gave herself the tagline "I write the only newsletters anyone reads anymore."
And then it came true. She's the inbox hero we need and the only marketer I know sending sales emails that tens of thousands of people can't wait to open.
What's the secret sauce? Tawdry pics of shrimp dipped in Panko? Promo codes for all you can eat seafood buffets?
Try to reverse engineer it all you want but you'll be hard up to replicate the signature Talking Shrimp Flavor: it's proprietary.
What Laura brings to the table can't be copied; she soaks her emails in personality. Hers, of course. And that's also what she teaches entrepreneurs: how to get paid the big bucks for being yourself.
She's not hawking complicated funnels or mind tricks for writing better copy. She helps people infuse their brands with their own special sauce so they, too, can write emails (and websites and sales pages) that people can't wait to open.
If an inbox full of love letters from your can't-wait-to-buy fans sounds like your platter of shellfish (or cup of tea, whatever you're into), then I hiiiiiiighly recommend you check out Laura's Inbox Hero. On sale until Friday, November 8!