When I was a kidlet, I subscribed to two magazines: the American Girl mag (it was so good y’all) and Kid News.
I vividly remember one Kid News article about how the wave of the future was disposable clothing. (Also: clothes you could eat. And chocolate flavored Saran Wrap. WHY???)
This stressed me out.
I was NOT a cool kid by any means and it took a lot for me to find clothes I felt good in. I owned the ORIGINAL JEGGINGS. You could buy them straight from the JCPenney mail order catalog and they were the ONLY jeans I’d wear from 4th-6th grade.
So, if I had to THROW MY CLOTHES AWAY after each wear, this was going to cramp my style considerably.
As of yet, Kid News is still waiting for its payout on the disposable clothing movement. THANK GAWD.
But my fellow bloggers must’ve also been reading Kid News — because they are THROWING AWAY their best fitting content like no tomorrow.
Y’all, it doesn’t have to be so hard.
Once upon a LiveJournal, blogging was all about quantity > quality. The more you blogged, the more you profited.
But in our content-soaked times, blogging at a breakneck pace has gone by the wayside. Google got wise to keyword stuffers and content mills and no longer privileges websites JUST for jamming their websites full of mediocre content.
GOODBYE CHURN, HELLO DISCERN(ing readers) <— Okay, this sounded better in my head.
This is GOOD NEWS for bloggers. You don’t have to crank out more and more content to make a mark.
Long-form posts perform better than short, bubblegum posts.
And Google is looking more at who shares and links to your posts (signs you’re onto something that they should put in search results) than HOW MUCH CONTENT YOU CAN CRAM INTO YOUR WEBSITE.
So, why do so many bloggers still TRASH their eJeggings?! (Trying to do a callback there. You can’t win ‘em all.)
Your blog could be getting more love.
You could be getting more sleep.
Imagine a world where you are doing LESS work and getting MORE people to your website.
In this world, you take your BEST content and get it in front of as many people as possible. It’s the 80/20 rule in action:
Isn’t this a relief???
20% of your time should be spent creating new content.
80% of your time should be spent promoting that content.
I know what you’re thinking:
Hey RKA! Tell me more about this beautiful blogging paradise where I can sip a margarita in a hammock while zillions of people flock to my site in droves.”
Okay, you twisted my arm. I created an episode of Awkward Marketing just for you: my lucky #7 ways to repurpose your content so you can get more eyes on your best stuff without your fingers going numb from too much typing.
Check out the episode ANDDDDD grab my free toolkit with examples of how you can repurpose your blogs and then put your hat over your face and take a well-deserved nap because BLOGGIN’ AIN’T EASY.