You just received a suite of new logo options from your brand designer. Do you:
A) Post them all on Facebook and have friends vote on their fave;
B) Ask your mom, your sister’s best friend, your mail carrier, and Pam from accounting for their thoughts;
C) Send your designer feedback as it comes to you in a series of 10 two-sentence emails;
D) NONE OF THE ABOVE BECAUSE YOU’RE NOT A MONSTER.
Let’s call this “Things Your Designer Wishes You Knew.” First up: your Facebook friends (and your mom) are the worst people to give you feedback on logo design. And FOR THE LOVE OF ALL THINGS BRANDING, you don’t want to be the guy who’s sending his feedback in a series of tiny (and often contradictory) micro emails.
The reasons for this are many, but the gist is that your Facebook friends (and your relatives) are NOT YOUR IDEAL CLIENT, so who cares what they think about your logo?! And if you blow up your designer’s inbox with feedback, they’ll spend more time wading through your messages than delivering the best design for you. (Do you really want to pay for the time your designer spends crying over their keyboard?)
Up next on Awkward Marketing, I’m giving you “The Top 5 Things Your Designer Wishes You Knew (But Is Too Afraid To Tell You).” I’m handing you the KEYS TO THE KINGDOM here, folks. (The Kingdom is a long, happy, creative, and cost effective relationship with your designer.) Join me for some no apologies, no holds barred, uncensored designer realness.