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Be yourself,” they say. “Authenticity sells.” And in the same breath, “Just follow these 7 steps and – ” Hold up. Back up the truck. I call bullsh*t. To every marketer advising small business owners to both “be themselves” and follow a magic funnel/formula/farfegnugen to success, I see you. And I’m sick of you. To […]
Marketing is awkward. And you can’t spell awkward without RKA, which is why I’m writing – and vlogging – about this today. I’ve been doing Facebook Live videos for the past 10 weeks and, at first glance, it may appear that I was born with a video camera in my face (well, technically, I was…thanks […]
I know I shouldn’t tell you this, but you deserve to know. I just want to be authentic with you and share my truth. Getting vulnerable online. Here goes…
Add this post to my growing list of “Things you don’t expect a web designer to say, but I’m telling you, anyway.” (It’s right up there with Why You Truly DON’T Need Your Own Online Course and Yes, I’m Working on the Beach! No, I’m Not Getting Anything Done.) If you build it*, will they* […]
I suffer from a lil’ thing I’ve nicknamed Morning Rage. It is the almost supernatural anger, impatience, and chest beating raaaaaaage I feel during the first 30-45 minutes of the day, typically triggered by reading email before I’ve given myself a chance to ease into my morning. If I can avoid email in the morning, […]