“Features! Benefits! Blah blah blahh! Buy now?” Blabbing at your customer about how amazingggg your service is? It’s kinda like a superhero swooping in to save the day so he can BRAG about how great his day-saving abilities are. DUDE. The bad guy is getting away! Shut up about how big your muscles are and […]
Awkward Marketing is a weekly show hosted by Rachael Kay Albers blending fun size small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online. Never miss an episode! Stay in the know about your fave biz comedy show.
Hiring a fancy web designer to build your baby business’ first website is a little like buying your 16 year old a Lambo to teach him how to drive. Best case scenario: it’s a big waste of your limited marketing budget. Worst case scenario: it’ll cost you more than money. When you’re just getting started in business, […]
They fill your inbox with inane questions and outrageous demands. They’re hard to get ahold of when you need them, but always manage to track you down at the most inappropriate times. (Ever been asked to deliver a milestone while simultaneously delivering a baby? No? Just me?) They never pay on time (or at all) […]
They say we fear what we don’t understand. In the world of online marketing, that fear can often mean we fork over wads of cash to have someone else wave their magic wand and figure stuff out for us. Take SEO, an acronym so misunderstood it either sends entrepreneurs running for the hills or reaching for their wallets. […]
“Delegate,” they said. “It’ll be easy,” they said. “Just try Fiverr,” they said. So you did. (And you spent more than a fiver.) And you ended up having to go back and do the work yourself, which meant you were out the money and the time it took to find someone, pass a task to […]
The biz world is rife with war analogies. But what if you don’t want to kill, destroy, or gut the competition? That terminology doesn’t simply fail to resonate with you, it repels you. As a conscious entrepreneur, you’re more of a community over competition person. What do they say? A rising tide lifts all boats? So it makes sense […]