OH $#*! I NEED SOMETHING FREE TO GET PEOPLE ON MY EMAIL LIST! Let me dig through my hard drive and rustle up an old PDF I have lying around. PEOPLE WILL LOVE THAT.” Stop. right. there. This bad idea won’t just cost you email conversions, it will cost you customers. Are you driving away […]
Awkward Marketing is a weekly show hosted by Rachael Kay Albers blending fun size small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online. Never miss an episode! Stay in the know about your fave biz comedy show.
Want to know one surefire way to waste your small business budget? HIRE A WEB DESIGNER. I see too many amazing entrepreneurs drain their savings to build big, beautiful websites —only to get miserably mediocre results. Has this happened to you (or someone you love)? Now, befooore you go calling my attorney friend here, let […]
You’ve heard that “content is king” and that you should be creating content on your own platform, i.e. your website. But a BLOG??? Is that reaaaally necessary? You’re thinking, “Who’s going to go read my blog every day/week/month?” OR “I don’t want to blog! I don’t want to tell the world about my cats/lunch/kids!” Raise […]
BUT, WHAT IF EVERYONE LAUGHS AT ME?!” – Every entrepreneur’s inner voice before launching that next big thing. A friend of mine was wrestling with this a few weeks back. She was stepping out into a whole new niche and TERRIFIED that the cool kids were going to laugh and point and throw tomatoes, crying, […]
Season 2 of Awkward Marketing is HEEEEEERE! Just in time for Facebook’s latest algorithm change. So, Zuck changed the rules on us again. Businesses have yet ANOTHER hurdle to getting their content seen in the news feed. And, if that weren’t enough, they’re censoring folks left and right. ARE YA FREAKIN’ OUT YET? 😱 <– […]