So you want to scale your business, eh? The first thing we often think of when it comes to scaling a business is creating new offerings, products, and services to appeal to every possible need or desire our audience could have. Ever been to a website whose services page looks like Offeringpalooza? (Or the cracker aisle at […]
Awkward Marketing is a weekly show hosted by Rachael Kay Albers blending fun size small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online. Never miss an episode! Stay in the know about your fave biz comedy show.
Did you know that talking about the amazing results that your clients experience with you could actually be turning them away? Yeah, you read that right. This big hairy copywriting mistake is extra dangerous because, on the surface, it seems like the smartest thing to do. Why wouldn’t you want to talk about the extraordinary ways […]
Ever have a mean case of brand boredom? You’ve been looking at the same logo, colors, fonts, photos FOREEEVEEEER and you’re kinda getting sick of ’em. Then, one day you’re peeping around Pinterest and you spot the BRAND DESIGN OF YOUR DREAMS. What to do?! Should you call a designer or stick with what you’ve […]
You know you need a sales funnel…but, real talk, you kinda need to know what it is first. Sales funnels, marketing funnels, product funnels, lead funnels, click funnels…the marketing world is always talking about these darn things and you know enough to nod your head at the right points but when it comes to actually […]
OH $#*! I NEED SOMETHING FREE TO GET PEOPLE ON MY EMAIL LIST! Let me dig through my hard drive and rustle up an old PDF I have lying around. PEOPLE WILL LOVE THAT.” Stop. right. there. This bad idea won’t just cost you email conversions, it will cost you customers. Are you driving away […]
Want to know one surefire way to waste your small business budget? HIRE A WEB DESIGNER. I see too many amazing entrepreneurs drain their savings to build big, beautiful websites —only to get miserably mediocre results. Has this happened to you (or someone you love)? Now, befooore you go calling my attorney friend here, let […]