They say we fear what we don’t understand. In the world of online marketing, that fear can often mean we fork over wads of cash to have someone else wave their magic wand and figure stuff out for us. Take SEO, an acronym so misunderstood it either sends entrepreneurs running for the hills or reaching for their wallets. […]
Awkward Marketing is a weekly show hosted by Rachael Kay Albers blending fun size small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online. Never miss an episode! Stay in the know about your fave biz comedy show.
“Delegate,” they said. “It’ll be easy,” they said. “Just try Fiverr,” they said. So you did. (And you spent more than a fiver.) And you ended up having to go back and do the work yourself, which meant you were out the money and the time it took to find someone, pass a task to […]
The biz world is rife with war analogies. But what if you don’t want to kill, destroy, or gut the competition? That terminology doesn’t simply fail to resonate with you, it repels you. As a conscious entrepreneur, you’re more of a community over competition person. What do they say? A rising tide lifts all boats? So it makes sense […]
Are you a cool entrepreneur? Lemme check your labels. I heard from Jackie who heard from Brian who eavesdropped on Alisha telling Marcus that you’re NOBODY if you don’t have these small business tools. Let’s face it, Asana is the Abercrombie of today’s small business tools. (Or is it Acuity…InfusionSoft…Dubsado…or that one tool that manages […]
Alternative Title: The Episode Where RKA Has a Baby and Awkwardly Turns It Into a Business Analogy Because I couldn’t help myself. And I felt it fitting that the first special guest appearances on Awkward Marketing be my two fave people in the WWW (in this case, the whole wide world, not just the worldwide web) […]
So you want to scale your business, eh? The first thing we often think of when it comes to scaling a business is creating new offerings, products, and services to appeal to every possible need or desire our audience could have. Ever been to a website whose services page looks like Offeringpalooza? (Or the cracker aisle at […]