If you haven’t sobbed over your keyboard mid re-brand, ARE YA REALLY DIGGING DEEP ENOUGH? Branding is sexy on the surface. Oooh! Fonts, colors, mooooood boards! So you barrel into a rebrand ready to luxuriate in the Pinspiration of it all and a month later, you’re dry heaving into a plastic bag, having an existential […]
Awkward Marketing is a weekly show hosted by Rachael Kay Albers blending fun size small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online. Never miss an episode! Stay in the know about your fave biz comedy show.
But, would I really say it like that?” The #1 question NOT to ask yourself when receiving content from your copywriter. (The answer, by the way, is NO! You would NOT say it like that — that’s why you hired a copywriter! To say it better than you’d say it yourself!) Your copywriter’s most important […]
Write a blog —> Publish —> Write a blog —> Publish —> Write a blog —> Publish If this is your approach to content, you’re DOING IT WRONG! Before Marie Kondo got her Netflix show, small businesses have been dumping perfectly good content in the trash for years. There is a myth that survived the […]
Ah, the magic of Facebook ads…watch your money disappear! You could fly to Vegas and get front row seats to see David Copperfield for less than it costs to spray your generic ads at cold audiences, praying they convert. At the very least, you’d have better odds at the slots than with a haphazard Facebook […]
If Lamb Chop made a show about business, the opening song would be “The Call That Never Ends.” You know what I’m talking about — sales calls that go onnnnnnn and onnnnnnn, just so the prospect can say, So, what’s the price? I have to be honest, I’m not looking to spend more than $50 […]
FOMO vs. SMF: Which one do you have? Symptoms of Social Media FOMO include worrying that you’ll lose clients if you’re not on every social platform, opening up accounts everywhere, and trying to automate your way to more followers. Symptoms of SMF, or, Social Media Fatigue: Garbage content and long-winded rants to your friends and […]