Niche down,” they said. “Your brand needs specificity,” they said. But secretly you think they’re kind of full of it, so you skipped over the whole niching part of building your brand. Because, c’mon! You’re a proud entrepreneur and you’ve built something pretty badass. Deep down, you kinda feel like everyone could benefit from what […]
Awkward Marketing is a weekly show hosted by Rachael Kay Albers blending fun size small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online. Never miss an episode! Stay in the know about your fave biz comedy show.
Your business is B2B, not B2C, so you don’t need to worry about ideal clients, right? Think again. This week’s episode of #AwkwardMarketing is all about clients, copywriting, and the one thing will make or break your B2B marketing strategy. Do you know what it is? Thinking of your clients as businesses, not people. Such […]
Basing your brand design choices on your favorite color from childhood or how you decorate your house is kinda like a restaurant only serving dishes its waiters like or dislike. “Oh, I’m sorry, ma’am! I can’t serve you the salmon because I don’t eat fish.” And yet, this is what you do when your brand […]
If you make this major branding mistake, one of two things can happen: You will look like such a SHOW OFF that you annoy the living crap out of your audience and lose them faster than you can throw a tomato at Hamlet’s head. You will have such bad STAGE FRIGHT that you hide behind […]
Has this ever happened to you? You write a blog that you’re really excited about, post it on social media, and kick up your feet, waiting for the Internet to fall in love with you. And then your only commenter is your Aunt Kathy, who shares it on Facebook alongside slightly pixelated wine o’clock memes […]
“Features! Benefits! Blah blah blahh! Buy now?” Blabbing at your customer about how amazingggg your service is? It’s kinda like a superhero swooping in to save the day so he can BRAG about how great his day-saving abilities are. DUDE. The bad guy is getting away! Shut up about how big your muscles are and […]