The biz world is rife with war analogies. But what if you don’t want to kill, destroy, or gut the competition? That terminology doesn’t simply fail to resonate with you, it repels you. As a conscious entrepreneur, you’re more of a community over competition person. What do they say? A rising tide lifts all boats? So it makes sense […]
Awkward Marketing is a weekly show hosted by Rachael Kay Albers blending fun size small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online. Never miss an episode! Stay in the know about your fave biz comedy show.
Are you a cool entrepreneur? Lemme check your labels. I heard from Jackie who heard from Brian who eavesdropped on Alisha telling Marcus that you’re NOBODY if you don’t have these small business tools. Let’s face it, Asana is the Abercrombie of today’s small business tools. (Or is it Acuity…InfusionSoft…Dubsado…or that one tool that manages […]
Alternative Title: The Episode Where RKA Has a Baby and Awkwardly Turns It Into a Business Analogy Because I couldn’t help myself. And I felt it fitting that the first special guest appearances on Awkward Marketing be my two fave people in the WWW (in this case, the whole wide world, not just the worldwide web) […]
So you want to scale your business, eh? The first thing we often think of when it comes to scaling a business is creating new offerings, products, and services to appeal to every possible need or desire our audience could have. Ever been to a website whose services page looks like Offeringpalooza? (Or the cracker aisle at […]
Did you know that talking about the amazing results that your clients experience with you could actually be turning them away? Yeah, you read that right. This big hairy copywriting mistake is extra dangerous because, on the surface, it seems like the smartest thing to do. Why wouldn’t you want to talk about the extraordinary ways […]
Ever have a mean case of brand boredom? You’ve been looking at the same logo, colors, fonts, photos FOREEEVEEEER and you’re kinda getting sick of ’em. Then, one day you’re peeping around Pinterest and you spot the BRAND DESIGN OF YOUR DREAMS. What to do?! Should you call a designer or stick with what you’ve […]