Coaches, you’re LOSING MONEY. And it’s all your website’s fault.
As a web designer, I work with a looooot of coaches (some of the best in the biz) and over the years I’ve pinpointed the BIGGEST MISTAKE I see coaches making on their websites — and it’s costing them money and clients.
The good news is, this problem is easy to solve. (And you DON’T have to build a brand new website to do it.)
In Episode 29 of Awkward Marketing, I break down the #1 mistake I see coaches making on their websites AND what to do about it. Curious?
Coaches, you’re selling too much stuff on your website. You think you’re not leaving money on the table but instead you’re:
- Overwhelming your visitors with too many choices
- Making your visitors doubt themselves and their real needs
- Calling your expertise into question
Your website’s job is to invite people into relationship with you, not to lay out every single possible way you can work with a client. And let’s be real: they don’t really care about how you do it, anyway. Clients want to know the results you can deliver and what their life will look like after working with you!