POP QUIZ: If your website was an 80s dating video, how creepy would it be — on a scale of awkward wink to proposing marriage?
Bad news, friend. If you’re pushing the sale too hard, you’re inching wayyyy up the creep-o-meter. Trying to sell at the top of your funnel is like proposing marriage in a dating profile. So, I have a bold proposition for all you creatives and 1:1 service providers out there:
STOP TRYING TO SELL STUFF ON YOUR WEBSITE.
Your website has BETTER things to do to sell to people. Like…
Educating your prospect
Building trust and confidence
Inviting your visitor into relationship with you
p.s. Your evergreen website operates differently than a sales page whose sole job it is to sell and NOTHING else. More on that in this video.
In this episode of Awkward Marketing, I'm breaking down: