“Features! Benefits! Blah blah blahh! Buy now?”
Blabbing at your customer about how amazingggg your service is? It’s kinda like a superhero swooping in to save the day so he can BRAG about how great his day-saving abilities are.
DUDE. The bad guy is getting away! Shut up about how big your muscles are and GO GET THE BAD GUY ALREADY.
You’ve probably heard it said that people don’t buy a drill, they buy the hole. Sure! UNLESS they’ve got a drill salesman who drones on and on about how GREAT! AMAZING! TRANSFORMATONAL! his holes are, without ever showing you how the damn drill works.
Features are okay. Benefits are better. But, ultimately, talk is cheap and nothing beats SHOWING your customers exactly what you can do for them.
We’re kicking off a brand new season of Awkward Marketing with a little less talk and a lot more action. Learn 3 easy ways you can bring more “Show, Don’t Tell” marketing into your business strategy.