Hiring a fancy web designer to build your baby business’ first website is a little like buying your 16 year old a Lambo to teach him how to drive.
Best case scenario: it’s a big waste of your limited marketing budget.
Worst case scenario: it’ll cost you more than money.
When you’re just getting started in business, the last thing you need is an expensive, time consuming brand or website project slowing you down.
You’ve heard me say before, a website is not a boomerang investment. The money you spend on a new dot com doesn’t immediately double back and whack you in the face when you go live. (If you build it, they won’t come. Not yet, at least.)
And, let’s say money is no object! Diving head first into a web design project is still not the smartest idea because it’s taking you away from more important stuff like:
- Creating a bulletproof business plan
- Mapping out a sustainable marketing strategy
- Testing out your offerings and validating your brand message
For the budding business owner, developing a new website is often an expensive form of brandcrastination that gets in the way of what really moves the needle.
I see so many small business owners scared of floundering and flopping publicly, that they flounder and flop quietly under the guise of “building a website.” Months pass and, by the time the website goes live, they’ve exhausted their budget and, more importantly, their energy, so they have nothing left to put into marketing and promoting their new business.
So, if you’re starting a brand new business, read my lips:
Don’t hire a web designer…yet.
Start with my guide to rocking the Internet (no fancy web designer needed). I’ll teach you how to build a rock solid foundation for your online presence, so you can waste less time worrying about your website and more time building your biz.
Then, once you’ve started to attract the right folks, rake in the cash, and reach the limits of what you can do with DIY, it’s the right time to talk to a web designer and digital strategist who can help you take your dot com to the next level. (Luckily, I know someone you should talk to…)