If you haven’t sobbed over your keyboard mid re-brand, ARE YA REALLY DIGGING DEEP ENOUGH?
Branding is sexy on the surface. Oooh! Fonts, colors, mooooood boards!
So you barrel into a rebrand ready to luxuriate in the Pinspiration of it all and a month later, you’re dry heaving into a plastic bag, having an existential crisis, wondering if you should quit it all and work at Arby’s. (Free lunch!)
Guess what? You’re the RULE, not the exception.
It’s not all fonts and color palettes, ppl. Branding is hard, sometimes PAINFUL work that requires you to examine your biz with a magnifying glass. Design (the “reward” for doing the painstaking work that comes before it) is a teeny tiny part of the process.
But you weren’t banking on that.
You thought branding would be FUN and now you don’t know who you are anymore or if you even want to be in business at all.
Why didn’t anybody warn you that this would be a $#!@ storm?!
This calls for Awkward Marketing. If you’ve ever been mid-rebrand, questioning every decision you make, self-esteem plummeting by the second: I made this for you.
I also made it for you copywriters, web designers, and brand strategists out there who get that frantic call 3 months into a project, “I THINK WE NEED TO SCRAP IT ALL AND START FROM SCRATCH!”
Because if our clients were more emotionally prepared for the inevitable branding $#!@ storm, we could help them weather it together and come out stronger - without re-scoping the project after half the work’s been done!
Branding is an emotional rollercoaster, y’all.
Don’t let anyone tell you differently. Watch this episode and let’s put on our seatbelt together. We’re going to get through this in one piece!
p.s. Speaking of branding, even branding folks need branding folks to help them with their branding. And I dreamed up this episode with the help of my incredible brand strategist Sarah Ancalmo-Ashman of Public Persona. When Sarah tells you to hang from a pole sideways in the midst of a branding $#!@ storm, you do it!