Your business is B2B, not B2C, so you don’t need to worry about ideal clients, right?
Think again. This week’s episode of #AwkwardMarketing is all about clients, copywriting, and the one thing will make or break your B2B marketing strategy. Do you know what it is?
Thinking of your clients as businesses, not people.
Such an easy — and costly — mistake to make. It’s all in the name: BUSINESS 2 BUSINESS. But last I checked, robots don’t make buying decisions. And that’s basically what a company is: a machine of moving parts carrying out complex actions. Only, instead of cogs, those moving parts are PEOPLE.
In other words, “businesses” don’t make buying decisions. People do!
Watch the full episode for what B2B businesses MUST avoid when putting together their marketing strategy (and what to do instead).