5 Marketing MONEY PITS That Swallow Businesses

Are you wasting money on marketing tricks that won’t work?

It’s so easy to get caught up in marketing hype, convinced that your colleagues and coaches and the big money “gurus” all know something you don’t. Convince yourself hard enough and you run the risk of draining your biz budget with NOTHING to show for it (other than vloggable life lessons, obviously).

In today’s vid, I talk about 5 MONEY WASTING marketing traps I see small business owners falling into…and taking their bank accounts down with them. (Okay, 6 if you count the “bonus” trap I throw in at the end.)

And, yes…if you’re wondering…even web design wiggled its way onto this list. What can I say? I’m the queen of #awkwardmarketing and begging you not to hire me if you hope a fancy website is the magic pill that will finally make you rich. Believing that myth (and throwing money in its direction) is the fastest way to bleed your biz dry and I WANT NO PART OF THAT.

Seriously, it HURTS to see small business owners throw away their dreams and their savings. It doesn’t have to be this way. Watch this vid and saaaaaave yourself before it’s too late.


Links & Resources I Mention In This Episode

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.