Here are 5 ways to improve your website without hiring a web designer or diving into a big, complicated re-brand.
In my experience, EVERY website (from the slick & gorgeous to the downright embarrassing) could stand to benefit from at least ONE of these tips — without fail. Which one applies to you?
1. Make sure your call to action is clear: the worst website experience is when you land on a site and have no idea what to do next. The call to action is buried in tiny font, no buttons, no colors. Make those CTAs pop!
2. Use consistent colors and fonts: telling a cohesive visual story builds trust, adds to your overall professionalism, and helps your audience recognize your brand when they see it.
3. Get new brand photos, whether it’s a professional photo shoot or simply making over your blog images.
4. Trim down copy, especially on the homepage. You don’t need thousands of words on the homepage. Rather, your homepage should be a succinct overview of who you serve, what problems you help them solve, and what to do next.
5. Get rid of anything that isn’t serving you. Are you a website hoarder? Audit your website to ensure that each and every element is in service to your goals and your visitor’s goals.