This marketing myth is DESTROYING small businesses today and making dirty liars filthy rich. (And I’m SICK OF IT!!!)
If you’ve ever heard “Buy this book, take this course, do this retreat and you, too, will be an overnight success,” you know what I’m talking about. Here’s why the overnight success myth is destroying businesses:
1. It reduces your confidence; you feel like a failure because you haven’t “made it” yet
2. It’s bleeding you dry; you’ve just wasted your life savings trying to “live the dream”
3. It’s distracting you from the REAL work; you are so busy chasing this fairytale, you’re not doing the stuff that will meaningfully move the needle on your business
There is no magic pill. This “building a business” thing is a marathon, not a sprint. It’s slow cooking. The only thing a “six figure shortcut” will do is decimate your self esteem, empty your bank account, and keep you from doing what matters most.