Stop WASTING TIME on Brand Archetypes (And Do This Instead)

Are you a Hero or a Sage?

A Girl Next Door or a Magician? A Sexy Kitty or a MacGyver?

Brand archetypes…
Brand personality…
Brand story…

This is where businesses go to die. Or sit in brand purgatory. Endlessly overthinking while clients slip further and further away. Sound familiar?

I’m looking at you, service-based biz owner. You’ve taken quizzes and courses and workshops to discover ONCE AND FOR ALL whether you’re a Sassy Penguin or a Brooding Lumberjack. And you’re STILL CONFUSED about what all this means for your business.

Here’s what you should do next…STOP.

STOP agonizing over your brand archetype, your brand story, your brand voice, your brand personality.

Then, do these three things. (“WHAT THREE THINGS, RKA?!” You’re going to have to watch this episode of Awkward Marketing to find out.)

Links & Resources I Mention In This Episode

Rachael Kay Albers

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. She writes and performs about branding, pop culture, tech, and identity. When she’s not muckraking about marketing, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. She's also on Instagram a lot.