Tip #31: Engage With Facebook Fans (At The Kid’s Table)

For the next two weeks, 365 Tips For Working With Heart is going on a social media safari in honor of our Facebook Business Page giveaway on facebook.com/RKAink (click “Contest!” to enter).

Today we’re thrilled to introduce our guest awesomepreneur and social media muse, Kim Leamer Maleski with Tip #31 for working with heart – engage with Facebook fans (at the kid’s table).

Creating Engagement With Facebook Fans - Kim Leamer Maleski

The Kid’s Table…Punishment or Engagement Lesson?

I always hated sitting at the kid’s table at family celebrations. The food offerings were the same, but, the juicy tidbits of family stories and gossip would only be shared at the “grown-up” table…and I hated being left out!

Instinctively, I knew that the skeletons in the family closet would inevitably spill out of some relative’s mouth as they passed the mashed potatoes and gravy.

Nevertheless, I dutifully went to Grandma’s kitchen table with the others…to eat and be entertained by the selected relative.

Many years later however, I realize that my experiences in being “banished to the kid’s table” taught me valuable lessons in how to create engaging relationships that can be applied to your Facebook Business Pages. How?

Be Patient & Pay Attention to the Whisperings in the Other Room

While sitting at the kid’s table watching the antics of siblings and cousins, I would be straining to hear the conversations going on the dining room…paying real close attention when the voices grew very quiet or when there were fits of laughter.

Eavesdropping on these conversations yielded juicy bits of information.

So what about you, do you really pay attention and listen to your fans on Facebook?

What types of posts do they LIKE, comment on or share with others?

Being patient and paying attention to these actions yields you information you need to be able to form better relationships with them and engage them in your business.

Follow Up With Questions on the Car Ride Home

Before even finishing waving “goodbye” to Grandma, I peppered Mom & Dad with questions about the pieces of family gossip overheard from the kid’s table. Much to their credit, they answered truthfully, in age-appropriate language, to the laundry list of
questions I batted from the car’s back seat.

Do you ask questions when your fans make comments or share information with you on your Facebook Page?

Following up by asking your fan base relevant questions are a great way to deepen your relationship with them. Not only does it make them feel valued, but also, you can obtain insights into their desires and problems. It also reveals more about who you are and how you and your business can improve fan’s daily lives.

Interpret the “Family Secrets”

After Mom & Dad answered my questions about the stuff I overheard whispered at dinner, I would sit quietly in the back seat trying to puzzle out what all of it meant.

Thoughts swirled through my mind: “So, Uncle Tony and Aunt Ethel are Cousin Timmy’s grandparents? Not his parents? Who are his parents? Do I know them?”

These childish musings never led to concrete answers; only more questions, which led to even more questions.

But, this is exactly what happens when you start engaging with your fans on Facebook. The things you learn from your following will lead you to ask more pointed questions and will help you to provide better services and information to help your clients.

The next time you log onto your Facebook Page, pay attention to how your fans are interacting with you, be prepared to ask follow up questions, and remember to interpret the responses you get.

It can be very valuable for your business to take a seat at the kid’s table. Try it and see if it makes a difference in your engagement.

Tip #31 for working with heart – engage with Facebook fans (at the kids table).

Looking forward to hearing your comments.

 

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Tip #31: Engage With Facebook Fans (At The Kid’s Table)

10 Responses

  1. Great tip(s) Kim! I especially appreciated “asking your fan base relevant questions”. This is one place where I’ve been missing the chance to really get to know my community.

    Tracie Nichols January 23, 2013 at 12:28 am #
    • Thanks Tracie! I appreciate your comment. You mentioned that you feel as though “asking relevant questions” is a piece you have been missing. Perhaps envisioning yourself sitting “at the kid’s table…or the back seat of the car on the way home from Grandma’s” would help you to “play with questions” to ask as a follow up.

      After you “play” with the ideas, I am certain that one will pop to the top of the list and you will know exactly what to ask and how to ask it.

      Best wishes for engaging with your many facebook fans.

      Kim

      kimleamermaleski January 23, 2013 at 1:41 am #
      • I think many people shy away from asking “relevant questions” because it takes time, energy, and a sincere commitment to relating to your fan base to establish what questions are relevant! :-) This is the test of a solid business or organization, in my opinion, learning how to communicate with–not just talk AT–our supporters, partners, and followers. Thanks for reading, Tracie!

        Rachael Kay Albers January 23, 2013 at 3:44 pm #
  2. Great post Kim, it took me a few weeks to understand how to interact with the Facebook audience on my page and also appreciate the kind of posts they liked and the ones that didn’t seem to go down as well. I also used to keep on top of comments and also as you say “ask questions” when people responded to posts or thanked them for taking the time to comment.

    Joanne Morley January 26, 2013 at 8:31 am #
    • Thanks for reading, Joanne :-) What type of posts does your Facebook audience usually engage with most? For me, it’s always photos and graphics — I also find that my fans love when I give them a window into my world, sharing cute pictures of my day to day life.

      Will we be seeing a KLM Business Page soon, Kim?

      Rachael Kay Albers January 26, 2013 at 2:18 pm #
      • I have found that photos work really well and also when I have been honest about my own life and the challenge I have faced it has gotten a good response. I think being my authentic self has worked well and including the odd picture of my dog or pictures that I have taken on our walks together. And of course cute animal photos always go down very well :-)

        Joanne Morley January 28, 2013 at 11:22 am #
        • Just checked out the Discovering My Light FB page and you’re doing an amazing job with inspirational photos that invite people to share — I’m now a fan and look forward to seeing DML in my feed!

          Rachael Kay Albers January 28, 2013 at 4:27 pm #
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