The Case For the Ice Bucket Challenge RKA ink Web Design with Heart

The Case For The #IceBucketChallenge

Yesterday, it happened to me. It could happen to you, too. (Or it already has.) My brother nominated me for the #IceBucketChallenge. I’ve heard and read quite a bit of criticism about this particular campaign and others like it along with a hip, new addition to the urban dictionary: slacktivism.  Critics are calling the #IceBucketChallenge “narcissism disguised as altruism.” In her […]